Interview with Sora Designs Creator
Wen made this gorgeous necklace that was the inspiration for my weekly creation. Here’s a few questions she was nice enough to answer for me! Also, Wen is offering Sew Weekly readers a discount: From now until 1/31/2012, use the code “Sewhappy10” to receive 10% anything in her store.
Name & Location:
My name is Yueh-Wen Chang. People call me Wen. I live in the East Bay now with my husband and 5 year old son.
Etsy Shop: Sora Designs
What’s your inspiration for your pieces?
I draw inspiration from almost everywhere, but there are some central themes that are pretty constant. The first theme is floral and fauna. There is nothing like wandering through wispy branches, sculpted shrubs, and layers of blooming color and texture. I could lose myself in a garden or field for hours. They are the perfect juxtaposition of art and nature. You can see those components in my 3-D nursery collections and all the critters and creatures in my designs. I also draw my inspiration from all the wonderful vintage findings. The rich color and texture and detail craftsmanship from the old times are so gorgeous I wanted to take a little bit of that in my designs, but still keep it modern and wearable!
What’s your favorite part about creating them? Sourcing?
I love collecting small trinkets! If I could travel the world shopping I would be truly happy! I would love to have my studio filled with bins of vintage findings from all era. I have always been interested in finding out ordinary items and putting them together to make something different with them. It is very inspirational to create for other people, and seeing how it makes them feel in that moment when they wear it.
What’s your goal for your line in the upcoming year?
Trying to be everything in my own business can sometimes gets stressful. I’m the creative director, tea girl, the artist, the marketing department, the accounts department and the PR department and the model in all the photo shoots. This year I would like to be more organized so I can have more time creating new pieces. I would like to expand the bridal collection that have that vintage feel to them.