Sears Sucker: 30 Spring (Floral) Dresses

With the change in the weather, I can truly get excited about Spring dresses, particularly floral prints. The  Sears Catalog Archive on Ancestry.com (subscription required) truly captures the heyday of these dresses (1950s & 1960s), especially when it comes to full-skirted party frocks. Look for a Sew Weekly Spring challenge to correspond with a certain hat-wearing holiday coming up shortly! In the meantime, check out these 30 dresses for inspiration.

Image Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1 Image-1

Author

Mena Trott

Mena Trott started The Sew Weekly to document her attempt to sew all of her own clothes in 2010. Since then, she's made over 125 outfits and has way more clothes than she needs.

10 Comments

Comments are closed.

  1. They are all so beautiful – how I would love to travel back in time just for a few days!! What hat wearing holiday do you guys have over there??

  2. I love it when you post up all of these pictures. I don’t think sewing eye-candy gets better than this!
    Thank you for sharing.

  3. All those dresses are lovely!
    Hats always mean Weddings and/or Easter to me…

  4. No secret holiday! Just Easter. ;)

  5. You’re welcome! I love these posts because I get to look through the catalog pages. :)

  6. I love this series! I use ancestry.com a lot for work, but I didn’t realize they also had these images available.

  7. Ah, yes, the Easter bonnet. I love it.
    These are lovely.
    Thanks for posting this!
    It makes me want to delve into research and make my own vintage-inspired floral dress!

  8. All of these lovely dresses – and outside it’s getting greyer and colder. At least they cheer me up.

  9. Wonderful eye candy! And I love a good floral print. Even though I can only see a bit of it, I think I like that one in the top right the best!