Fashion on the Ration

Wartime  Over at Cargo Cult Craft, Susannah is attempting to "spend one year shopping and sewing within the British wartime clothing ration imposed in 1941." She's calling it Fashion on the Ration. From a recent post, "A Wardrobe Full of Friends," she shares a little bit of history about the introduction of rationing upon wartime London. 

Clothes rationing was orchestrated in secret and introduced suddenly in June 1941 to prevent a run on the shops. It took retailers as well as customers by surprise — I don’t envy the staff who must have been drafted in to work over the long weekend in the scramble to reorganize — but almost immediately it became apparent that the coupon system, by limiting the quantity of clothes people purchased, would increase consumer demand for quality. Rationing was announced on a Sunday, Monday was a bank holiday and by Tuesday Debenhams had rallied sufficiently to insert [an] ad in the Times.

Best of luck, Susannah! It will be very interesting to see this project progress.

Author

Mena Trott

Mena Trott started The Sew Weekly to document her attempt to sew all of her own clothes in 2010. Since then, she's made over 125 outfits and has way more clothes than she needs.